Ammo library
Naming Victims in the Abstract
Severity 2FramingStep 6Step 8
Says 'responsible for this' abstractly without naming on-screen individuals as YOUR victims.
The give pair
Gives ammo
You're responsible for these practices.
Gives nothing
This mother is your victim until you live vegan.
The round they fire back
Treats footage as abstract injustice elsewhere, not their personal victims.
How to fix it
Say: this mother is your victim. This calf is your victim. They are your victims until you live vegan.
Coaching notes
- Make connection clearer, this mother is your victim, this child is your victim.
- Instead of this cow, look at her. Say your victims.
Related lessons
- Your victims while not vegan Working the flowchart