Three core principles
Every step rests on: holding individuals accountable, putting them in the victim's position, and treating this as a call to action — not food for thought.
Weak: I hope this gives you something to think about on your journey.
Strong: There is no acceptable reason not to live vegan right now. Vegan from now on?
Steps 1–3 are non-negotiable
Qualify with exploitation, establish respect, expose the contradiction. Without that foundation you cannot flex on later steps — and you will lose the conversation to diet talk or tangents.
Define veganism before asking for commitment
If you say 'go vegan' before step 4, they hear stop eating meat. Define veganism as the ethical principle of living without exploiting other animals before declaration.