Ammo library
Calling Them 'It'
Severity 2FramingStep 2Step 4Step 6
Refers to animals as 'it' or things instead of someone, undermining the someone-not-something shift.
The give pair
Gives ammo
When you respect it and don't exploit it, that's when things change.
Gives nothing
When you respect someone, you don't use them as property.
The round they fire back
Keeps animals in the food/product category and blocks the empathy shift needed for victim-position.
How to fix it
Say someone, they, individuals. The shift from object to someone is irreversible once they feel it.
Related lessons
- Say 'your victims' Give them no ammo
- Someone, not it Give them no ammo
- That mother: not cows and pigs Working the flowchart