Ammo library
Defining Veganism by What It Isn't
Severity 2FramingStep 4
Defines veganism as what humans should NOT do, triggers psychological resistance. State what we should do instead.
The give pair
Gives ammo
Veganism is the principle that humans should not exploit animals.
Gives nothing
Veganism is the ethical principle that humans should live without exploiting other animals.
The round they fire back
Hears restriction and rebellion, 'you're telling me what I can't do.'
How to fix it
Define veganism positively: humans should live without exploiting other animals / should respect other animals. Do not lead with should not exploit.
Coaching notes
- Focus on what they should do, respect, live without exploiting, not what they should not do.
- Psychological resistance spikes on prohibition framing.
Related lessons
- All humans: justice not personal choice Working the flowchart
- Positive definition: not should NOT Working the flowchart