Ammo library

Convincing Instead of Confronting

Severity 3FramingStep 1Step 8Step 9Step 10

Outreach framed as convincing, changing minds, raising awareness, or giving information, not confronting them as victimizers.

The give pair

Gives ammo

I'm here to raise awareness and hopefully convince you to change your mind.

Gives nothing

As long as you're not vegan, these are your victims. Do you agree humans should respect other animals?

Treats you as educator to persuade; avoids personal accountability confrontation.

We are not here to convince, raise awareness, or make people think. Confront them with the fact they are victimizers until they live vegan.

Getting people to change is hard, we aren't asking them to change, we hold them accountable.
Not information or awareness, call to action.