Note
Vegetarians are target market, not allies
When someone says 'I'm vegetarian' or 'I'm on your side,' respond: you are exactly who we need to talk to. Vegetarianism is not veganism. Outreach vegetarians with equal or greater vigor.
Gives ammo
Oh great, you're vegetarian, we're on the same side!
Gives nothing
No, you're our target market. Do you agree humans should live without exploiting other animals?