Loose words are rounds they fire back at you. Every imprecise phrase becomes a deflection. Say what you mean in the language of the principle and there is nothing to grab.
Say 'your victims'
Instead of 'this cow' or 'the animals on screen,' say your victims. It personalizes accountability. Your victims cannot turn the volume down.
Gave ammo
Look at this pig on the screen — isn't that terrible?
Gives nothing
These are your victims. You are responsible for this until you live vegan.
Someone, not it
Do not refer to animals as it or things. Say someone, they, individuals. The shift from object to someone is irreversible once they feel it.
Unacceptable terms in outreach
Do not say meat eater, omnivore, carnivore, vegan journey, baby steps, or animal products. Animals are not products, say flesh, milk, eggs, skin. Say non-vegan; adults are not babies.
Never say animal products
Never say animal products or products of animal exploitation, animals are not products. Name what they are: flesh, milk, eggs, skin.
Gave ammo
Do you consume animal products?
Gives nothing
We exploit them for flesh, milk, eggs, and skin.