Ammo library
Opening With an Apology
Severity 2Word choice & deliveryStep 1Step 2
Opens with disclaimers or softens delivery, I don't mean to offend, this might upset you, undermining confidence.
The give pair
Gives ammo
I don't mean to offend you, but what you're doing is wrong.
Gives nothing
How do you feel about humans exploiting other animals?
The round they fire back
Invites them to be offended; treats truth as optional social discomfort.
How to fix it
Speak unapologetically and confidently. You represent victims, you would want nothing less in their position.
Coaching notes
- Apologetic openers like 'I don't mean to offend' make them think they should be offended.
- Carry yourself confidently, you have the truth on your side.
- Being called 'too extreme' at step 2 is shooting the messenger, not a sign to soften.
Related lessons
- Speak boldly and unapologetically Refusing the tangent and delivering it well